Lead with the dish
The opening stays on the dish while it is being finished.
Restaurant Concept
Generations Kitchen
The food gets the first word. By the time the menu appears, you’re already deciding what to order.
Show the food first.
People should see the meal before they have to read about it. I open with a dish being finished.
The food already looks good. I gave it the full screen and moved everything else out of the way.
Keep the choice simple
Signature dishes come next, so the page never turns into a wall of choices.
Keep ordering easy
The menu and order button stay close without covering the food.